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2K resolution is a generic term for display devices or content having a horizontal resolution of approximately 2,000 pixels. [1] In the movie projection industry, Digital Cinema Initiatives is the dominant standard for 2K output and defines a 2K format with a resolution of 2048 × 1080.
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
The aspect ratio also affects the perceived size of objects on the screen. [5] The native screen resolution together with the physical dimensions of the graphics display can be used to calculate its pixel density. An increase in the pixel density often correlates with a decrease in the size of individual pixels on a display.
A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 [ 1 ] as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners.
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Displaying a significant part of the picture instead of the full frame can allow the use of a smaller thumbnail while maintaining recognizability. For example, when thumbnailing a full-body portrait of a person, it may be better to show the face slightly reduced than an indistinct figure. However, this may mislead the viewer about what the ...
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