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  2. Shoji Shiba - Wikipedia

    en.wikipedia.org/wiki/Shoji_Shiba

    Shoji Shiba (司馬 正次 [1]) is an international expert in Total Quality Management and Breakthrough Management. [2] Globally he is best known for developing the "Five Step Discovery Process" for Breakthrough Management. In the recent years he has been guiding the transformation of the Indian manufacturing industry.

  3. Marketing decision support system - Wikipedia

    en.wikipedia.org/wiki/Marketing_decision_support...

    DSS has many tools [7] that contain different functions such as; sophisticated database management capabilities with access to internal and external data. information, and knowledge; powerful modeling functions accessed by a model management system; and powerful, yet simple user interface designs that enable interactive queries, reporting, and ...

  4. Business process management - Wikipedia

    en.wikipedia.org/wiki/Business_process_management

    The Workflow Management Coalition, [6] BPM.com [7] and several other sources [8] use the following definition: Business process management (BPM) is a discipline involving any combination of modeling, automation, execution, control, measurement and optimization of business activity flows, in support of enterprise goals, spanning systems, employees, customers and partners within and beyond the ...

  5. Process-based management - Wikipedia

    en.wikipedia.org/wiki/Process-based_management

    Process-based management is a management approach that views a business as a collection of processes, managed to achieve a desired result. [1] Processes are managed and improved by the organisation for the purpose of achieving its vision , mission and core values.

  6. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.

  7. Service blueprint - Wikipedia

    en.wikipedia.org/wiki/Service_blueprint

    Process complexity is shown simply by the number of steps in the process. The process of structuring a blueprint involves between five and seven steps, depending on the intended application. [ 15 ] From the outset, the blueprint was designed to be seen from the customer's perspective while simultaneously providing insights for management.

  8. Marketing research process - Wikipedia

    en.wikipedia.org/wiki/Marketing_research_process

    This process is guided by discussions with management and industry experts, case studies and simulations, analysis of secondary data, qualitative research and pragmatic considerations. [2] The third step involves the formulation of the research design which is the framework or blueprint for conducting the marketing research project. It details ...

  9. Artifact-centric business process model - Wikipedia

    en.wikipedia.org/wiki/Artifact-centric_business...

    It consists of artifact-centric process model, process view model, a set of consistency rules, and the construction approach for building process views. The formal model of artifact-centric business processes and views, namely ACP, is defined and used to describe artifacts, services, business rules that control the processes, as well as views ...