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e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California.It was founded by Joseph Shamah and Scott Vincent Borba in 2004. [3] Items include bath and skin-care products, mineral-based makeup, professional tools, [4] eyeliners, lipstick, glosses, [5] [6] blushes, bronzers, brushes, and mascara, among others.
Wella AG is a German company specializing in hair care, styling, colorants, and other beauty products, and was founded in 1880 in Germany by Franz Ströher. Its headquartered in Darmstadt, Germany . The company was controlled by Procter & Gamble from 2003 until it was sold to Coty in 2015 along with some 40 other P&G brands. [ 1 ]
Coty is one of the world's largest beauty companies and the largest fragrance company, [4] [5] with $5.3 billion in revenue for the fiscal year 2022. [6] Coty acquired 41 beauty brands from Procter & Gamble in 2016, [7] becoming the global leader in fragrance, the second largest company for hair color and styling products, [8] and the third largest company for color cosmetics. [9]
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Turtle Wax, Inc. (known simply as Turtle Wax) is an American manufacturer of automotive appearance products. The company was founded by Benjamin Hirsch in Chicago in 1941 [ 2 ] and is currently headquartered in Lombard, Illinois , having relocated from Addison, Illinois in 2024.
Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. It was founded in 1990 in New Albany , Ohio and has since expanded across six continents. [ 2 ]
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