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The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.
Earned media (or free media) is content relating to a person or organization, which is published by a third party without any form of payment to the publisher. [ 1 ] [ 2 ] It includes articles by media outlets , interviews with the person or representatives of the organization, or bylined editorials in trade press and other publications.
There are various platforms by which communication is transmitted, [23] and these can be categorized as paid, owned, earned, or shared, formally named as the integrated communication triangle by Grönroos and Lindberg-Repo. [34] The model acknowledges that communication must be credible and trustworthy to be effective.
Advertising includes the use of paid, earned, or owned media. Paid media is directly through advertising and various business sponsorship campaigns. Earned media occurs through word of mouth and online social media posts or trends. Owned media includes brand websites and other owned content by the business producing the product. [4]
YouTube's monetization system (logo pictured) is one of the most prominent sources of advertising revenue online. Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
One by AOL was founded as Millennial Media in May 2006 by Paul Palmieri and Chris Brandenburg. [1] [2] The company received $64.8M in funding between 2007 and 2011 from venture capitalists, [3] [4] [5] and went on to acquire several companies, including TapMetrics in 2010, [6] Condaptive in 2011, [7] Jumptap in 2013, [8] and Nexage in 2014.
For example, Vermont ranks at 32% in its share of employer businesses owned by women (lower than the average of 34%), but 13% of its patents are filed by women (11% average), and 2% of its women ...
The Press Council of India – the official Indian watchdog on media ethics – conducted a limited study of the widespread practice of "paid news" in India in 2010. In a report issued in July 2010, it stated that "paid news" is a pervasive, structured and highly organized practice in Indian newspapers and other media outlets, where news space and favorable coverage is exchanged for money. [3]