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  2. Email marketing - Wikipedia

    en.wikipedia.org/wiki/Email_marketing

    Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

  3. Marketing collateral - Wikipedia

    en.wikipedia.org/wiki/Marketing_collateral

    In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]

  4. Sales letter - Wikipedia

    en.wikipedia.org/wiki/Sales_letter

    A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer. Since the advent of the internet, the sales letter has become an integral part of internet marketing , and typically takes the form of an email or ...

  5. Wikipedia:Manual of Style/Lead section - Wikipedia

    en.wikipedia.org/.../Lead_section

    The lead section may contain optional elements presented in the following order: short description, disambiguation links (dablinks/hatnotes), maintenance tags, infoboxes, special character warning box, images, navigational boxes (navigational templates), introductory text, and table of contents, moving to the heading of the first section.

  6. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    The introduction of marketing automation has made lead scoring easier to implement. [1] The score assigned to each lead is assigned based on their level of interest, fit with the company's target market, and likelihood of becoming a paying customer. It is not static and can change based on the demographic or behavioral criteria set by the company.

  7. Wikipedia : How to create and manage a good lead section

    en.wikipedia.org/wiki/Wikipedia:How_to_create...

    If an editor leaves a maintenance template on an article, it may be intended to give a heads-up to improve the article's lead. The lead from a spun-off child article can be used as a section in the main article. Give child articles their due weight in the lead of the parent article. The included table is easy to use and can be tweaked. It ...

  8. Lead validation - Wikipedia

    en.wikipedia.org/wiki/Lead_validation

    Lead validation is the process by which sales leads generated by internet marketing campaigns are separated from other types of conversions. Lead validation is crucial for effective internet marketing management; without it, companies can neither accurately evaluate the results of, nor efficiently improve, their SEO, PPC, display advertising, email, content marketing and social media campaigns.

  9. Lead paragraph - Wikipedia

    en.wikipedia.org/wiki/Lead_paragraph

    A lead paragraph (sometimes shortened to lead; in the United States sometimes spelled lede) is the opening paragraph of an article, book chapter, or other written work that summarizes its main ideas. [1] Styles vary widely among the different types and genres of publications, from journalistic news-style leads to a more encyclopaedic variety.

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