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The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, [5] and by Steve Rubel [6] to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them".
Consumer-to-business (C2B) e-commerce is when a consumer makes their services or products available for companies to purchase. [2] The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy ...
In the era of globalization, cross-border e-commerce for inter-firm companies means the activities, interactions, or social relations of two or more e-commerce enterprises. However, the success of cross-border e-commerce promotes the development of small and medium-sized firms, and it has finally become a new transaction mode.
Since that time, the terms, "e-business" and "e-commerce" have been loosely interchangeable and have become a part of the common vernacular. [9] According to the U.S. Department Of Commerce, the estimated retail e-commerce sales in Q1 2020 were representing almost 12% of total U.S. retail sales, against 4% for Q1 2010. [10]
The comfortable environment that online shopping brings to customers can make consumers get more perceived value. In the end, E-commerce behavior is still mostly influenced by families that are receptive to new technologies, and to a lesser extent by efficiency concerns.
Moreover, the rivalry was not only among livestreaming ecommerces but also among influencers on social media (like TikTok). [11] Livestream shopping represents a bridge between entertainment and online shopping, that's why this phenomenon has the huge potential to become the new norm for e-commerce in China. [11]
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