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Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Overview. Spiral Dynamics describes how value systems and worldviews emerge from the interaction of "life conditions" and the mind's capacities. The emphasis on life conditions as essential to the progression through value systems is unusual among similar theories, and leads to the view that no level is inherently positive or negative, but rather is a response to the local environment, social ...
Theory of Colours. Light spectrum, from Theory of Colours – Goethe observed that colour arises at the edges, and the spectrum occurs where these coloured edges overlap. Theory of Colours (German: Zur Farbenlehre) is a book by Johann Wolfgang von Goethe about the poet's views on the nature of colours and how they are perceived by humans.
Shades of purple. There are numerous variations of the color purple, a sampling of which is shown below. In common English usage, purple is a range of hues of color occurring between red and blue. [1] However, the meaning of the term purple is not well defined. There is confusion about the meaning of the terms purple and violet even among ...
Color theory. Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. [1] Modern color theory is generally referred to as Color science.
Lüscher color test. The Lüscher color test is a psychological test invented by Max Lüscher in Basel, Switzerland, first published in 1947 in German and first translated to English in 1969. The simplest form of the test instructs a subject to order a series of 8 colors in order of preference. This test claims that the order of preference can ...
ISCC–NBS system. The ISCC–NBS System of Color Designation is a system for naming colors based on a set of 13 basic color terms and a small set of adjective modifiers. It was first established in the 1930s by a joint effort of the Inter-Society Color Council (ISCC), made up of delegates from various American trade organizations, and the ...
Plum is a purple color with a brownish-gray tinge, like that shown on the right, or a reddish purple, which is a close representation of the average color of the plum fruit. As a quaternary color on the RYB color wheel, plum is an equal mix of the tertiary colors russet and slate. The first recorded use of plum as a color name in English was in ...