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Mattel resurrected the Construx name as Mega Construx in 2017 (see Mega Bloks). For a short time near the end of the Fisher Price run, a version targeted at younger children was released called Basix Construx. It used bright primary colors and did not contain the more complex pieces such as axles and pulleys.
Mega Bloks, a line of construction set toys, is its most popular product. Its other brands include Mega Construx, Mega Puzzles, and Board Dudes. In 2016, Mega Brands' Bloks was the second in worldwide sales (11%) of toy construction building sets. [4]
Fisher-Price was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price and Helen Schelle. [2] [3] Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. [4]
In 2009, Mega Bloks made buildable Thomas & Friends models such as Percy, Thomas and Diesel and sets too. This line was ended in 2017. In 2017, Mega Bloks made larger versions of Diesel, Thomas, Percy, James and a few others in their attempt of "preschoolizing" the toys. They made new sets to go along with these. [18]
The Canadian manufacturer Mega Bloks was sued, Lego asserting that their use of the composite brick system of "studs and tubes" was an infringement of the trademarks held by Lego. On November 17, 2005, the Supreme Court of Canada upheld the right of Mega Bloks to continue selling the product in Canada. [31]
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
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