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Digital ethnography allows for a lot more opportunities to look at different cultures and societies. Traditional ethnography may use videos or images, but digital ethnography goes more in-depth. For example, digital ethnographers would use social media platforms such as Twitter or blogs so that people's interactions and behaviors can be studied.
Anthropologists began conducting ethnographic research in the mid-1800s to study the cultures people they deemed "exotic" and/or "primitive." [15]: 6 Typically, these early ethnographers aimed to merely observe and write "objective" accounts of these groups to provide others a better understanding of various cultures.
Online ethnography (also known as virtual ethnography or digital ethnography) is an online research method that adapts ethnographic methods to the study of the communities and cultures created through computer-mediated social interaction. As modifications of the term ethnography, cyber-ethnography, online ethnography and virtual ethnography (as ...
Ethnographic mapping is a technique used by anthropologists to record and visually display activity of research participants within a given space over time. Ethnographic mapping is used to show and understand human interaction within a layout that displays events, places, and resources. Anthropologists can use the contents of space and time to ...
It comes from ethnographic research. [1] [2] It is a method of discourse analysis in linguistics that draws on the anthropological field of ethnography. Unlike ethnography proper, though, EOC takes into account both the communicative form, which may include but is not limited to spoken language, and its function within the given culture. [2]
Furthermore, it becomes necessary to analyze the data, a byproduct of human interaction, using qualitative methods such as ethnography: a data ethnography explores the interchanges within online communities and data-mediated interactions [3] It is a means of understanding social worlds within data consumption.
Critical ethnography stems from both anthropology and the Chicago school of sociology. [4] Following the movements for civil rights of the 1960s and 1970s some ethnographers became more politically active and experimented in various ways to incorporate emancipatory political projects into their research. [5]
Visual autoethnography has been noted by various scholars as a methodology which challenges power relations for the maker and the viewer. [1] [3] [4] Drawing on the work of Mary Louise Pratt and bell hooks in his research on gang photography, Richard T. Rodríguez refers to the autoethnography as "a practice in which colonized subjects turn the gaze inward."