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The slogan was replaced by "Join the People Who've Joined the Army" in 1973, which later evolved into "This is the Army." [3] Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. Ayer, the Army's ad agency. Regan also wrote the follow-up slogan, "Join the people who've joined the Army.'
Mottoes are used by both military branches and smaller units. While some mottoes are official, others are unofficial. While some mottoes are official, others are unofficial. [ 1 ] : 68–69 Some appear on unit patches, such as the U.S. Army's distinctive unit insignia .
Heerestruppenbrigade (Army Troops Brigade): Viribus unitis (Latin for "combined strength") Luftlandepioniere (Airborne Engineers): Wir bewegen alles (German for "we move everything") Heeresfliegertruppe (Army Aviation Corps): Ohne Furcht – Nach vorn! (German for "without fear – forward!") Deutsche Marine (German Navy)
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Irish Army Cavalry Corps: Through the mud and blood to the green fields beyond; Apollo 13: Ex luna, scientia (From the Moon, knowledge) British Special Air Service: Who Dares Wins; Indian Army: Naam, Namak, Nishan (Be honourable, true to your salt, and uphold the flag)
By the end of May 1847, when the American army under Winfield Scott stood at Puebla, Mexico during its advance from Vera Cruz, the enlistment of the one-year volunteers in his army expired and seven volunteer regiments of 3,700 soldiers departed for home. The army had to halt and wait two months for fresh troops from the states. [31]
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Project VOLAR, or Project Volunteer Army, was an American series of experiments designed to determine how to successfully transition the U.S. Army to total volunteerism. Its primary mission was to determine how to increase volunteer enlistment and retention. It did so by evaluating the values most important to service members.