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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
IKEA was hit hard by COVID-19 because of lockdowns in various countries, like in the UK and Canada. [44] [45] Because demand had fallen, [46] its annual catalogue ceased publication after 70 years in print. [47] The prices of their products have risen significantly in 2022 because of rising costs and inflation. [48]
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
Budget furniture giant IKEA said it has taken the emotional decision to end a seven-decade tradition and discontinue its catalogue, one of the world's biggest annual publications, as shoppers move ...
On 24 June 2011 Hilco, which had owned Habitat UK Ltd since December 2009, announced that it was putting the company into administration. [14] Home Retail Group (owner of Argos and Homebase) purchased the Habitat brand, three central London stores in Tottenham Court Road, King's Road and Finchley Road and the UK website for £24.5 million. [15]
The catalogue only contained home furniture and styling tips for the current season. Most items displayed in the Argos Home catalogue were also available in the main catalogue. There were occasionally new lines in the Home catalogue which may not have been available at the time the main catalogue went to print.
IKEA opened a 32,000 square metres (340,000 sq ft) store in Calcot, Reading, Berkshire on 14 July 2016 and opened in September 2017 in Sheffield. On the 10 May 2018, the UK's 21st store opened in Exeter. [34] [35] Additionally the UK has two Order and Collect points; Norwich [36] (which closed in 2021) and Aberdeen. [37]
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