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  2. David Meerman Scott - Wikipedia

    en.wikipedia.org/wiki/David_Meerman_Scott

    Scott initially released the book as a free, ungated e-book. It was subsequently published as a traditional printed book. [8] Scott summarizes the book's content marketing theme as "You are what you publish online." [9] The content should be about what audience cares about, not directly about the product itself. "Nobody cares about your product ...

  3. Lucinda Bassett - Wikipedia

    en.wikipedia.org/wiki/Lucinda_Bassett

    Lucinda Bassett (born February 28, 1956) is an American self-help author and motivational speaker. [1] [2] [3] Her book From Panic to Power: Proven Techniques to Calm Your Anxieties, Conquer Your Fears, and Put You in Control of Your Life is an international bestseller and has been translated into several languages.

  4. Full Catastrophe Living - Wikipedia

    en.wikipedia.org/wiki/Full_Catastrophe_Living

    Full Catastrophe Living: Using the Wisdom of Your Body and Mind to Face Stress, Pain, and Illness is a book by Jon Kabat-Zinn, first published in 1990, revised in 2013, which describes the mindfulness-based stress reduction (MBSR) program developed at the University of Massachusetts Medical Center's Stress Reduction Clinic.

  5. Emotional branding - Wikipedia

    en.wikipedia.org/wiki/Emotional_branding

    Emotional branding is successful when it triggers an emotional response in the consumer, that is, a desire for the advertised brand (or product) that cannot fully be rationalized. Emotional brands have a significant impact when the consumer experiences a strong and lasting attachment to the brand comparable to a feeling of bonding ...

  6. Triggers (novel) - Wikipedia

    en.wikipedia.org/wiki/Triggers_(novel)

    Learning how the memories of many of the characters were intertwined is a key to such things as finding who has the President's memories and who the terrorists are. However, much of the book is about the characters and interactions of the people whose minds have been subjected to what is suggested to be quantum entanglement. Not all of them are ...

  7. Protection motivation theory - Wikipedia

    en.wikipedia.org/wiki/Protection_Motivation_Theory

    Protection motivation theory conventionally has been applied in the personal health contexts. A meta-analysis study on protection motivation theory categorized major six topics: cancer prevention (17%), exercise/diet/healthy lifestyle (17%), smoking (9%), AIDS prevention (9%), alcohol consumption (8%), and adherence to medical-treatment ...

  8. AOL Mail

    mail.aol.com

    Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

  9. List of self-help books - Wikipedia

    en.wikipedia.org/wiki/List_of_self-help_books

    Author Topic The 48 Laws of Power: 1998: Robert Greene: success The 100-Mile Diet: 2007: Alisa Smith and J.B. MacKinnon: health Act like a Lady, Think like a Man: 2009: Steve Harvey: relationship As a Man Thinketh: 1902: James Allen: positive thinking Dress for Success: 1975: John T. Molloy: success The Easy Way to Stop Smoking: 2006: Allen ...

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