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FTD LLC [2] also known as Florists' Transworld Delivery, is a floral wire service, retailer, and wholesaler based in Downers Grove, Illinois, in the United States.FTD was founded as Florists' Telegraph Delivery in 1910, to help customers send flowers remotely on the same day by using florists in the FTD network who are near the intended recipient.
The profit is therefore the difference between the advertised price which the customer pays and the discounted price at which it is charged to the agent. This is known as the commission. A wire service affiliate selling agent typically earns 20% of the product and local delivery price, plus services charges.
ProFlowers was sued by its major rival, Florists' Transworld Delivery (FTD), for false advertising and unfair competition in August 2005. The suit focused on ProFlowers' claim to ship "direct from the fields" with "no middlemen", alleging that the company actually often stored flowers in refrigerated warehouses, including those of third parties. [9]
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