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The Journal of Consumer Research is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press.
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and ...
He is currently on the editorial boards of 20 journals and is Associate Editor of the Journal of Consumer Research. He is past president of the Association for Consumer Research and the International Association of Marketing and Development, and is a fellow in the Association for Consumer Research and the American Psychological Association.
Editor-in-chief of the Journal of Marketing; research on organizational buying Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania , and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.
Robert Ferber was an American marketing theorist, statistician, economist, and psychologist. [1]Ferber was a Professor of Business at the University of Illinois, the founding editor-in-chief of Journal of Marketing Research, and the second editor of Journal of Consumer Research.
Research Live - industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. [ 11 ] Research Buyer’s Guide - Used by client researchers and procurement professionals, RBG is the source of accredited research suppliers in the UK and Ireland.
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In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a PhD in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of academic papers in Journal of Marketing Research and Journal of Consumer Research. [7]