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Benchmark Email is an international, internet-based service provider of email marketing with headquarters in St. Louis, Missouri. The company was founded by Curt and Denise Keller in 2004. [1] The company offers various free and paid editions. Benchmark is a member of Returnpath.net and the Email Sender & Provider Coalition industry consortiums ...
Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [7] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
This is intended to result in the best possible delivery rates, with no messages blocked as spam. Some ESPs cooperate with mailbox providers , through organizations such as the Messaging Anti-Abuse Working Group, to ensure compliance with legislation and best practices, and get feedback on the messages they send.
In the United States and Canada, a web-based membership association that provides non-profit organizations with discounts on products and services, including technology providers, is the Non-Profit Purchasing Group. For developing areas or nations, technology may be available from organizations mentioned in Computer technology for developing areas.
Marketing automation in email campaigns primarily involves the use of software or web-based services to execute, manage, and automate marketing tasks and processes. Automation methods are extensively used to replace manual and repetitive tasks where possible and to implement more personalized approaches for interactions.
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