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A business cluster is a geographic concentration of interconnected businesses, suppliers, and associated institutions in a particular field. Clusters are considered to increase the productivity with which companies can compete, nationally and globally. Accounting is a part of the business cluster.
Ghemawat emphasizes that different types of distance matter to different extents depending on the industry. Because geographic distance, for instance, affects the costs of transportation, it is of particular importance to companies dealing in heavy or bulky products. Cultural distance, on the other hand, affects consumers’ product preferences.
In marketing, geomarketing (also called marketing geography) is a discipline that uses geolocation (geographic information) in the process of planning and implementation of marketing activities. [1] It can be used in any aspect of the marketing mix — the product, price, promotion, or place ( geo targeting ).
Most economists believe that there are four compositions of clusters which can be identified: Geographical cluster – a cluster of businesses in a geographical location where enough resources have accumulated to give a competitive advantage to businesses in a given economic branch e.g. the California wine cluster or the flower cluster in the Netherlands.
Geographic analytics is an analytical approach to strategic management and data analytics to make geographic decisions efficiently. Examples of such decisions are choosing the location for a warehouse or planning the regions for a marketing campaign. Data, information and framing conditions are visualized on maps to derive recommendations for ...
Behavioral economic geography examines the cognitive processes underlying spatial reasoning, locational decision making, and behavior of firms [7] and individuals. Economic geography is sometimes approached as a branch of anthropogeography that focuses on regional systems of human economic activity. An alternative description of different ...
"Sales potential can be represented in a number of ways. Of these, the most basic is population – the number of potential accounts in a territory. . . . Estimating the size of a territory might involve simply calculating the geographic area that it covers. It is likely, however, that average travel time will also be important.
Kentucky Geography Portal: The Kentucky Geoportal is a Data Clearinghouse that provides ays to discover and share geospatial data resources. Locate maps and geographic data content for a particular part of the state or search based on keyword or theme type. [12] Kentucky Open Data Portal