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The book revolves around the past and future of Steve Jobs's famous brand Apple Inc. The book records the transition of the company in 1996, [2] after the return of Steve Jobs when it had cash to remain solvent for only ninety days to the consecutive successes of the iPod, iPhone, and iPad, ending up in 2011, when the company was the largest company in the world.
The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
In June 2009, Apple's iPhone 3GS was free of PVC, arsenic, and BFRs. [363] [368] Since 2009, all Apple products have mercury-free LED-backlit LCD displays, arsenic-free glass, and non-PVC cables. [369] All Apple products have EPEAT Gold status and beat the latest Energy Star guidelines in each product's respective regulatory category. [363] [370]
Current Apple Inc. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 [1]. Apple Inc., originally Apple Computer, Inc., is a multinational corporation that creates and markets consumer electronics and attendant computer software, and is a digital distributor of media content.
Apple's brand, which established a "heartfelt connection with consumers", is cited as one of the keys to the Mac's success. [167] After Steve Jobs's return to the company, he launched the Think different ad campaign, positioning the Mac as the best computer for "creative people who believe that one person can change the world". [ 168 ]
Apple's culture of object-oriented programming on Lisa contributed to the 1988 conception of Pink, the first attempt to re-architect the operating system of Macintosh. In 1989, after Wayne Rosing had moved to Sun Microsystems, he reflected on his time at Apple, recalling that building the Lisa had been hard work. He said the system's hard disk ...
Apple and Goldman Sachs are being ordered by the Consumer Financial Protection Bureau to pay a combined $89 million in fines stemming from customer service issues with the Apple Card and ...
In 2006, he further expanded Apple's recycling programs to any US customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems. [ 163 ] The success of Apple's unique products and services provided several years of stable financial returns, propelling Apple to become the world's most ...