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  2. Principles of grouping - Wikipedia

    en.wikipedia.org/wiki/Principles_of_grouping

    The principles of similarity and proximity often work together to form a Visual Hierarchy. Either principle can dominate the other, depending on the application and combination of the two. For example, in the grid to the left, the similarity principle dominates the proximity principle; the rows are probably seen before the columns.

  3. Similarity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Similarity_(psychology)

    For example, spaces are symmetric. The distance between two points is the same regardless of which point you start from. However, psychological similarity is not symmetric. For example, we often prefer to state similarity in one direction. For example, it feels more natural to say that 101 is like 100 than to say that 100 is like 101.

  4. Association of ideas - Wikipedia

    en.wikipedia.org/wiki/Association_of_Ideas

    Proceeding to the Law of Similarity (which in Mill's view is at the back of association by contiguity), and having made a similar criticism of its phrasing, Bradley maintains that it involves an even greater absurdity; if two ideas are to be recognized as similar, they must both be present in the mind; if one is to call up the other, one must ...

  5. Gestalt psychology - Wikipedia

    en.wikipedia.org/wiki/Gestalt_psychology

    The law of similarity states that elements within an assortment of objects are perceptually grouped together if they are similar to each other. This similarity can occur in the form of shape, colour, shading or other qualities. For example, the figure illustrating the law of similarity portrays 36 circles all equal distance apart from one ...

  6. Contiguity (psychology) - Wikipedia

    en.wikipedia.org/wiki/Contiguity_(psychology)

    For example, if one constantly sees a knife and a fork together they become linked (associated). The more these two items (stimuli) are perceived together the stronger the link between them. When one of the memories becomes activated later on, the linked (contiguously associated) memory becomes temporarily more activated and thus easier to be ...

  7. Substantial similarity - Wikipedia

    en.wikipedia.org/wiki/Substantial_similarity

    Direct evidence of actual copying by a defendant rarely exists, so plaintiffs must often resort to indirectly proving copying. [1] [page needed] Typically, this is done by first showing that the defendant had access to the plaintiff's work and that the degree of similarity between the two works is so striking or substantial that the similarity could only have been caused by copying, and not ...

  8. Similarity heuristic - Wikipedia

    en.wikipedia.org/wiki/Similarity_heuristic

    The similarity heuristic is very easy to observe in the world of business, both from a marketing standpoint and from the position of the consumer. People tend to let past experience shape their world view; thus, if something presents itself as similar to a good experience had in the past, it is likely that the individual will partake in the current experience.

  9. Law of Similarity - Wikipedia

    en.wikipedia.org/?title=Law_of_Similarity&...

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