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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event.Such products, which are often informally called promo products, swag [1] (), or freebies (count nouns), are used in marketing and sales.
In reaction, the company focused on this removing all non-personalized gifts and the motto was changed from Great Unexpected Gifts" to "The Place for Personalized Gifts." Research also showed their typical patrons were women who viewed themselves as unique gift givers. This moved the company to make stores warm and less masculine.
Myron Corp. (Myron) was founded by Mike and Elaine Adler in 1949. After purchasing a sewing machine and one heat-sealing device, the Adlers started what is now a thriving mail-order business. Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts.
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Life is Good corporate logo, 2011–2015. Life is Good expanded its product lines from T-shirts and caps in the early years to a full line of apparel for men, women, and children, as well as an increasing number of accessories categories. They offer over 900 different items. [1]
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Promotional items (mugs, T-shirts, keychains, balls and more) are personalized on a huge level. Personalized children's storybooks—wherein the child becomes the protagonist, with the name and image of the child personalized—are extremely popular. Personalized CDs for children are also in the market.
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