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A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or "Convention and Visitors Bureaus". [1] They primarily exist to provide information to leisure travelers.
The opposing principle is host state regulation or the country of reception principle. In a directive , or regulation , where this principle applies, if a firm based in country A is selling into customers living in country B, they are regulated according to the laws of country B. Host state regulation is sometimes seen as hindering the single ...
Tourism advertising can take many forms, utilize a wide array of advertising tactics, and be driven by a scope of private or public intents. Destination advertising is designed to make a location itself seem more appealing, while travel services advertising seeks to gain an audience's buy-in for the tourism-related service or product.
Tourists at the Temple of Apollo, Delphi, Greece. Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. [1] UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more ...
Tourism may be international, or within the traveller's country. The World Tourism Organization defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "traveling to and staying in places outside their usual environment for not more than one consecutive ...
The firm must decide which mode is most appropriately aligned with the company's goals and objectives. The six different modes of entry are exporting, [10] turnkey projects, licensing, franchising, establishing joint ventures with a host-country firm, or setting up a new wholly owned subsidiary in the host country. [11] The first entry mode is ...
Especially in developing countries, one of the primary motivations for a region to promote itself as a tourism destination is the expected economic benefit. According to the World Tourism Organization, 698 million people travelled to a foreign country in 2000, spending more than US$478 billion. International tourism receipts combined with ...
High-income tourism may well significantly increase leakage, as that industry likely involves importing more goods and services than usual. Ecological or adventure tourism may exhibit a very small degree of leakage, however, as they place value solely on what the host country has to offer. [3]