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  2. Burn Rate: Definition and Calculation - AOL

    www.aol.com/news/burn-rate-definition...

    The burn rate of a company is a measure of its negative cash flow in a set period of time, typically a month. Investors, especially venture capitalists, monitor this metric closely to gauge when ...

  3. Burn rate - Wikipedia

    en.wikipedia.org/wiki/Burn_rate

    Burn rate is the rate at which a company consumes its cash. [1] It is typically expressed in monthly terms and used for startups. E.g., "the company's burn rate is currently $65,000 per month." In this sense, the word "burn" is a synonymous term for negative cash flow. It is also a measure of how fast a company will use up its shareholder ...

  4. Return on investment - Wikipedia

    en.wikipedia.org/wiki/Return_on_investment

    Return on equity (ROE) Return on invested capital (RoIC) Return on Investment + cost of Living(ROIL) (Frequently used for small businesses.) Return on marketing investment (ROMI) is "the contribution attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked; Return on modeling effort (ROME)

  5. DuPont analysis - Wikipedia

    en.wikipedia.org/wiki/DuPont_analysis

    Equity = shareholders' equity; EBIT = Earnings before interest and taxes; Pretax Income is often reported as Earnings Before Taxes or EBT; This decomposition presents various ratios used in fundamental analysis. The company's tax burden is (Net income ÷ Pretax profit). This is the proportion of the company's profits retained after paying ...

  6. Minimum acceptable rate of return - Wikipedia

    en.wikipedia.org/wiki/Minimum_acceptable_rate_of...

    In business and for engineering economics in both industrial engineering and civil engineering practice, the minimum acceptable rate of return, often abbreviated MARR, or hurdle rate is the minimum rate of return on a project a manager or company is willing to accept before starting a project, given its risk and the opportunity cost of forgoing other projects. [1]

  7. Social return on investment - Wikipedia

    en.wikipedia.org/wiki/Social_return_on_investment

    The SROI method as it has been standardized by Social Value UK, formerly called the Social Return on Investment (SROI) Network, [1] provides a consistent quantitative approach to understanding and managing the impacts of a project, business, organisation, fund or policy. It accounts for stakeholders' views of impact, and puts financial 'proxy ...

  8. Marketing accountability - Wikipedia

    en.wikipedia.org/wiki/Marketing_accountability

    Return on marketing investment (ROMI), customer acquisition costs, and retention rates are examples of commonly employed marketing accountability metrics. [ 2 ] Marketing Accountability was the subject of a report published in 1997 by Financial Times Management Reports [ 3 ] It investigated a widespread problem that consultants McKinsey & Co ...

  9. Quantitative marketing research - Wikipedia

    en.wikipedia.org/.../Quantitative_marketing_research

    Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.