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Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. Teen magazines of late 1940s and 1950s featured similar designs of midriff-baring suits and tops. However, midriff fashion was stated as only for beaches and informal events and considered indecent to be worn in public. [38]
The 1920s: Knee-length swimwear. In the 1920s, the wool leggings and belted peplums of the bloomers were thrown out. Women could now openly show their legs with a swimsuit that was essentially a ...
In 1950, Time magazine interviewed American swimsuit mogul Fred Cole, owner of Cole of California, and reported that he had "little but scorn for France's famed Bikinis," because they were designed for "diminutive Gallic women". "French girls have short legs," he explained, "Swimsuits have to be hiked up at the sides to make their legs look ...
Women's swimwear of the 1930s and 1940s incorporated increasing degrees of midriff exposure. The 1932 Hollywood film Three on a Match featured a midriff-baring two-piece bathing suit. Actress Dolores del Río was the first major star to wear a two-piece women's bathing suit onscreen in Flying Down to Rio (1933). [42]
Newspaper advertisement for women's dresses, Paris Dress Shoppe, Allentown PA, 1930. Summer fashion, 1930. Woman's dress, 1931. A collection of swimwear, Ladies Home Journal, 1932. Dutch actress Cissy van Bennekom and model Eva Waldschmidt, 1932. Workers leaving the factory, Buenos Aires, 1933. Models wearing evening dresses by Jeanne Lanvin, 1933.
When it comes to bikinis, these ladies just get it. From push-up tops and string bottoms to plunging designs, Hollywood’s favorites know exactly how to keep Us on our toes in sexy swimwear.
She was the first swimsuit designer to use inner brassieres, tummy-tuck panels, stay-down legs, elastic banding, brief skirts, and foundation garments in swimwear. [1] She was also the first designer to introduce dress sizes in swimwear, designing swimwear for multiple sizes and types of bodies, rather than just producing one standard size. [1]
The Sports Illustrated Swimsuit edition is easily one of the most popular pictorials of all time and it's featured tons of famous models through the years.