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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms.
Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Microsoft Office 4.0 was released containing Word 6.0, Excel 4.0a, PowerPoint 3.0 and Mail in 1993. [142] Word's version number jumped from 2.0 to 6.0 so that it would have the same version number as the MS-DOS and Macintosh versions (Excel and PowerPoint were already numbered the same as the Macintosh versions).
In Office 2007, Calibri (/ k ə ˈ l iː b r i /) replaced Times New Roman as the default typeface in Word [34] and replaced Arial as the default in PowerPoint, Excel, Outlook, and WordPad. It is a digital sans-serif typeface family in the humanist or modern style. It was designed by Luc(as) de Groot in 2002 and released to the general public ...
Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [ citation needed ] Automation tools make it easier to schedule and send emails at specific times or based on user actions, saving time and effort.
Marketing automation focuses on easing the overall marketing process to make it more effective and efficient. CRM tools with marketing automation capabilities can automate repeated tasks, for example, sending out automated marketing emails at certain times to customers or posting marketing information on social media.
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