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Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, [1] and available in various fruit flavors. Initially producing wine-based coolers, Bartles & Jaymes switched to solely malt-based coolers in 1991, when the federal excise tax on wine was raised.
Bartles & Jaymes, the second entrant into the wine cooler marketplace quickly came and took market share. Their ad campaign featured two actors playing the fictitious Frank Bartles and Ed Jaymes "Bartles and Jaymes" saying "Thank you for your support". Overall wine-cooler sales dropped 98 percent in 1987 from 1976.
Wine cooler: Related products: Gallo's Bartles & Jaymes wine coolers, Seagram's Coolers, Brown Forman's California Cooler, Canandaigua Wine Company's Sun Country Wine Cooler, Miller Brewing Company's Matilda Bay Coolers, Anheuser-Busch's Dewey Stevens coolers. Malt based beverages like G. Heileman's Champale and Malt Duck.
“But there was a dismissal of it in The New York Review of Books, ... Real Men did not like Madonna. Real Men drank beer, Real Men did not drink Bartles & Jaymes wine coolers. If you were a ...
In Germany, wine coolers became popular in 2004, when the German government imposed an extra duty on alcopops (pre-mixed spirits) of 0.80 to 0.90 euro per bottle, effective 1 August 2004. To circumvent higher taxation, some German producers have switched to wine coolers, which are being marketed in the same way as alcopops. [citation needed]
In some U.S. states such as Utah, some Boone's Farm products are labeled as malt beverages and not as flavored apple/citrus wine products, as some state liquor laws prohibit the sale of wine in grocery and convenience stores. [62] Barefoot Wine, produced by Modesto-based Barefoot Cellars, was purchased by E & J Gallo Winery in 2005. [63]
After creating the Bartles & Jaymes campaign for E & J Gallo Winery, Riney resigned the account, but soon was awarded the launch campaign for Saturn Corporation. The agency was sold to Publicis in 1998.
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