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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
The first use of the term in marketing was in 1941 when the Coors Brewing Company sold a low-abv beer called Coors Light for less than a year. [ 4 ] [ 5 ] In 1967 New York's Rheingold Brewery introduced a 4.2% pale lager, Gablinger's Diet Beer , brewed using a process developed in 1964 by chemist Dr. Hersch Gablinger of Basel, Switzerland.
On Jan. 13, Coors Light launched an advertisement for its beer that was supposed to read “Mountain Cold Refreshment,” but actually said “Mountain Cold Refershment.”
Despite viral videos of a gooey substance coming out of its cans, Molson Coors says, "There are no food-health risks associated with the product." Coors Light Goo Videos Go Viral As Some Cans Are ...
Coors Light is drafting LL Cool J to help it fight the Super Bowl beer wars. The popular actor and musician makes a grand entrance in Coors Light’s new Super Bowl commercial as the conductor of ...
Molson Coors was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. [1] Molson Coors acquired full ownership of the Miller brand portfolio from SABMiller in 2016. [ 2 ]
Coors Light Patrick Mahomes is not ashamed of his dad bod. Mahomes, 28, teamed up with Coors Light on Monday, April 29, to embrace his physique in the most hilarious — and stylish — way. For ...