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Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer". [1] Coors markets its other product, Coors Banquet Beer as "America's fine light" because it was lighter in body and color than other beers when it was introduced. This has created confusion between the Coors beers, despite the beers being of different recipes ...
The Coors Brewing Company is an American brewery and beer company based in Golden, Colorado, that was founded in 1873.In 2005, Adolph Coors Company, the holding company that owned Coors Brewing, merged with Molson, Inc. to become Molson Coors. [1]
Tenth and Blake Beer Company, the craft brewery division of Molson Coors, acquired Atwater Brewery in 2020. [7] [8] [9] At its peak, Atwater Brewery distributed products in over twenty states. By the time of its acquisition by Molson Coors, the brewery had scaled back distribution to focus on the Midwest market. [10]
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Zima boxes in a Japanese store. Zima Clearmalt is a clear, lightly carbonated alcoholic beverage made and distributed by the Coors Brewing Company or its licensees. Introduced in 1993, it was marketed as an alternative to beer, an example of what is now often referred to as a cooler, with 4.7–5.4% alcohol by volume. [1]
Beer bottles are sometimes used as makeshift clubs, for instance in bar fights. As with pint glasses , the use of glass bottles as weapons is known as glassing . Pathologists determined in 2009 that beer bottles are strong enough to crack human skulls , which requires an impact energy of between 14 and 70 joules , depending on the location.
The Adolph Coors Company was formerly a holding company in Golden, Colorado controlled by the heirs of founder Adolph Coors. Its principal subsidiary was the Coors Brewing Company . The brewery was founded in 1873.
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