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The Kellogg brothers first used paperboard cartons to hold their flaked corn cereal, and later, when they began marketing it to the general public, a heat-sealed bag of wax paper was wrapped around the outside of the box and printed with their brand name. This development marked the origin of the cereal box, though in modern times the sealed ...
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
The first commercial paperboard (not corrugated) box is sometimes credited to the firm M. Treverton & Son [9] in England in 1817. [10] [11] [12] Cardboard box packaging was made the same year in Germany. [13] The Scottish-born Robert Gair invented the pre-cut cardboard or paperboard box in 1890 – flat pieces manufactured in bulk that folded ...
Paper craft is a collection of crafts using paper or card as the primary artistic medium for the creation of two or three-dimensional objects. Paper and card stock lend themselves to a wide range of techniques and can be folded, curved, bent, cut, glued, molded, stitched, or layered. [1] Papermaking by hand is also a paper craft.
When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions". Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly a hundred radio stations ...
A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
Partial overlap box with interlocking slots to temporarily close box Corrugated plastic box used as reusable packaging. Corrugated box design is the process of matching design factors for corrugated fiberboard (sometimes called corrugated cardboard) or corrugated plastic boxes with the functional physical, processing and end-use requirements.
Over 2016 to 2017, Americans purchased 3.1 billion boxes of cereal, mostly as ready to eat cold cereal. [30] In a $9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with the overall cereal market declining due to reduced consumption of sugar and dairy products . [ 30 ]
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