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Under United Biscuits McVitie's held a Royal Warrant from Queen Elizabeth II. The best-selling biscuit manufacturer in the United Kingdom, McVitie's produces Jaffa Cakes and popular biscuits such as chocolate digestives, Hobnobs, and Rich tea. In 2020, sales of McVitie's biscuits in the UK were more than five times the next two competitors. [4]
Jaffa was established in 1975, upon the initiative of several entrepreneurs from the area of Crvenka. [3] The following year, in 1976, production of Jaffa Cakes biscuits commenced, [4] having acquired the license from McVitie's. [5]
McVitie's entire line of Jaffa Cakes are produced at the McVitie's factory in Stockport. [6] The Jaffa Cake production area covers an acre (44,000 sq ft; 4,000 m 2) and includes a production line over a mile (1.6 km) long. [3] In the early 2000s, it pioneered the development of advanced machine vision technology for quality control. [7] [8] [9]
McVitie's produced a Tunis cake until the mid 1980s. [3] [2] The updated recipe used by McVitie's is said to have been created by Elizabeth Ewing of Inverness, whose husband was a baker at McVitie's. Her husband had eaten a similar cake whilst stationed in Tunisia during World War II. [4] It is now sold seasonally by some supermarkets in the UK ...
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [ 5 ] The biscuit is available in many varieties, including dark chocolate , chocolate orange, and Hobnob bars.
The cake earned the nickname ‘The 10,000 Mile Cake’. [33] It also contained 80 oranges and lemons, over 13 litres of Navy Rum, and curacao. [26] The cake was left to mature for eight weeks after baking. It produced 2,000 slices. [20] McVitie and Price's recipe, at the Princess's wish, remained always a secret. [36]
In June 2003, McVitie's produced several "sub brands" or variations of the Penguin biscuit: Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign. [12] In January 2008, McVitie's also produced Penguin triple chocolate wafers. [13]
United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In November 2014, the company was acquired by Yıldız Holding and is now part of Pladis.