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Since April 2012, AB has released a line of 8% alcohol by volume (6% ABV in Canada) [40] flavored malt beverages titled "Bud Light Lime Ritas", with its flagship flavor being the "Lime-a-Rita", a lime flavored beverage. The drinks are available in a twenty-five ounce can, as well as a twelve-pack of eight ounce cans.
Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined ...
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Not only is Lime-A-Rita the first Anheuser-Busch brand targeted exclusively to women, but a team of female marketers, agency partners and brewmasters have worked tirelessly to bring it to you.
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On June 28, 2023, Brendan Whitworth gave an interview to CBS, where he highlighted Bud Light's history of supporting the queer community since 1998 and stressed their commitment to continuing to support them. He also stated that Bud Light's parent company, Anheuser-Busch, was planning on tripling Bud Light's budget for the 2023 NFL season ...
Anheuser-Busch InBev beer, Michelob Ultra, also brewed by Anheuser-Busch InBev, has surpassed Bud Light in its share of draft lines, marking an end to several decades of dominance
The overtaking of Bud Light as America's most popular draft beer has been "years in the making," according to the founder of Draftline Technologies, a company that provides software for beverage ...