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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
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An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
GIVe opened its doors in 25 towns and cities across the UK in October 2009 and, according to the FT, provides Italian-inspired, high quality women's fashion clothing at affordable prices. The move (in a recession) is typical of Davies who spots a niche, observes what the competition are doing and then does the opposite.
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [98] This is marketed as quality fashion clothing at affordable prices.
A young woman wearing a wrap dress. Starting in 1975, women's semi-formal wear became more tailored and sharp. This included a lot of layering, with women wearing two blouses at once, multiple sweaters, pants underneath tunic dresses, and jumpers worn over long, fitted dresses.
A top is an item of clothing that covers at least the chest, but which usually covers most of the upper human body between the neck and the waistline. [1] The bottom of tops can be as short as mid-torso, or as long as mid-thigh. Men's tops are generally paired with pants, and women's with pants or skirts.
In western countries, a "formal" or white tie dress code typically means tailcoats for men and full-length evening dresses with opera-length gloves for women. A most formal dress for women are full-length ball or evening gowns with evening gloves. Some white tie functions also request that the women wear long gloves past the elbow.
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