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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
Many men expanded their wardrobe to include tight-fitting chino trousers coming with variety of colors, but often in khaki, brown or white. [17] [18] Women's skinny jeans also came in various colors, often neutral colors like khaki and white. Starting in the mid-2010s, high-waisted women’s skinny jeans became stylish. [citation needed]
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Levis's father, Mike, played football at Denison University, an NCAA Division III school in Ohio, while his mom, Beth Kelley, was a two-time All-American soccer player at Yale. [38] His great-grandfather Alva Kelley was an All-American football player at Cornell University and later a head coach for three college teams. [ 39 ]
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