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Beneful is a brand of dog food products by Nestlé Purina PetCare global [1] that includes wet dog food, dry dog food and dog treats. [2] As of 2012, it was the fourth most popular dog food brand, [ 3 ] generating more than $1.5 billion in annual revenues. [ 4 ]
Nestlé Purina PetCare (/ p j ʊ ˈ r iː n ə /), or simply Purina, an American subsidiary of the Swiss corporation Nestlé, based in St. Louis, Missouri. Founded in 1893 by William H. Danforth. It produces and markets pet food, treats, and cat and dog litter. Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies ...
Acqua Panna (Italy); Alaçam (Turkey) Al Manhal (Bahrain) Aqua Mineral (Poland) Aqua Pod; Aqua Spring (Greece) Aquarel (Spain) Arctic (Poland) Baraka (Egypt) Buxton (UK)
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In 2019, the world pet food market was valued at US$87.09 billion and is projected to grow to US$113.2 billion by the year 2024. The pet food market is dominated by five major companies, as of 2020: Mars, Inc. , Nestle Purina Petcare , J. M. Smucker , Hill's Pet Nutrition , Inc. (owned by Colgate-Palmolive ), and Blue Buffalo Co. Ltd (owned by ...
Purina Mills licenses the Purina and Chow brands for the United States and its territories (including Puerto Rico) from the successor of the Ralston Purina Company and owner of the trademarks, Nestlé Purina PetCare. Outside of the U.S., the rights to the Purina and Chow brands for animal feeds are licensed to Cargill [3] [4] by Nestle Purina ...
Total addressable market (TAM), or total available market, is the total market demand for a product or service, [2] calculated in annual revenue or unit sales if 100% of the available market is achieved. Serviceable available market (SAM) is the portion of TAM that is reachable and can potentially be served by a company's products or services. [2]
Market Share is the breakup of market size in percentage terms, to help identify the top players, the middle and the "minnows" of the marketplace, based on the volume of business conducted; Market Segmentation Some of the factors that determine the market are price, quality, speed of service, ease of maintenance, and points of distribution.