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The Advertising Council, commonly known as Ad Council, is an American nonprofit organization that produces, distributes, and promotes public service announcements or PSAs on behalf of various sponsors, including nonprofit organizations, non-governmental organizations and agencies of the United States government.
[66] [67] During WWII President Roosevelt commissioned the creation of The War Advertising Council (now known as the Ad Council) which is the United States' largest developer of PSA campaigns on behalf of government agencies and non-profit organizations, including the longest-running public service campaign, Smokey Bear. [68] [69]
The advertising campaign is parodied in The Last of the Secret Agents? when Marty Allen tires of Zoltan Schubach's (Theo Marcuse) threat on closed-circuit television and changes the channel to one featuring a cowboy representing the Marlboro Man turning to the camera with a black right eye and saying "I'd rather switch than fight."
3. Kool-Aid 'Oh, Yeah!' Commercial (1976) There you were, comfortably perched on your living room carpet, cartoons on the TV, and suddenly that iconic Kool-Aid Man bursts through a wall shouting ...
The Ad Council was first approached by the Department of Justice in 1977 to create a public campaign to engage the public in reducing crime. The FBI director recommended a campaign playing on fears to convince citizens to take personal safety steps, but the Ad Council rejected their proposal believing it would largely be ignored by an already frightened public.
Advertising periodicals such as Advertising Age, The Chief Executive, [7] and The Wise Marketer [1] cited the commercials as a good example of business strategy. In the case of Advertising Age, they ranked In Soviet Georgia in the Top 50 of the best TV commercials of all time [2] and #89 on the list of the 100 Greatest Advertising Campaigns. [8]
Pages in category "1970s television commercials" The following 7 pages are in this category, out of 7 total. ... Love in the Afternoon (advertising campaign)
The advertising campaign was marked by noticeable animosity between Welles and the advertising agency which commissioned the ads, DDB Needham.Welles once complained to his regular lunching companion, the director Henry Jaglom, "I have never seen more seedier, about-to-be-fired sad sacks than were responsible for those Paul Masson ads.