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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
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Jennifer Tilly (born Jennifer Ellen Chan; September 16, 1958) [1] is an American-Canadian actress and professional poker player. [2] Known for her distinctive breathy voice and comedic timing, [3] [4] she is the recipient of a Saturn Award, a Fantasporto Award, and a GLAAD Award, as well as nominations for an American Comedy Award, a Gemini Award, two MTV Movie Awards, and an Academy Award.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.