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With the help of a Bluetooth beacon, a smartphone's software can approximately find its relative location to a Bluetooth beacon in a store. Brick and mortar retail stores use the beacons for mobile commerce , offering customers special deals through mobile marketing , [ 6 ] and can enable mobile payments through point of sale systems.
Smartphone detecting an iBeacon transmitter. iBeacon is a protocol developed by Apple and introduced at the Apple Worldwide Developers Conference in 2013. [1] Various vendors have since made iBeacon-compatible hardware transmitters – typically called beacons – a class of Bluetooth Low Energy (BLE) devices that broadcast their identifier to nearby portable electronic devices.
Bluetooth Low Energy (Bluetooth LE, colloquially BLE, formerly marketed as Bluetooth Smart [1]) is a wireless personal area network technology designed and marketed by the Bluetooth Special Interest Group (Bluetooth SIG) [2] aimed at novel applications in the healthcare, fitness, beacons, [3] security, and home entertainment industries. [4]
A personal computer that does not have embedded Bluetooth can use a Bluetooth adapter that enables the PC to communicate with Bluetooth devices. While some desktop computers and most recent laptops come with a built-in Bluetooth radio, others require an external adapter, typically in the form of a small USB " dongle ".
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Most beacons use bluetooth technology to communicate with other devices and retrieve the location information. Apart from bluetooth technology however, several other location technologies exist. The most common location technologies are the following:
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