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Florence Massey wrote for Vogue magazine in 2009 that: . The successful film Blood Diamond highlighted the corruption and exploitation that can be involved in the diamond trade—the reason it is so important for jewellers to make sure that their diamonds are fairly traded and let the public know that they are taking the necessary steps to deliver ethically sound pieces.
The most common setting for engagement rings is the solitaire prong setting, which was popularized by Tiffany & Co. in 1886 and its six-claw prong setting design sold under the "Tiffany setting" trademark. The modern favorite cut for an engagement ring is the brilliant cut, which provides the maximum amount of sparkle to the gemstone. [46]
Some high-end fine jewelers have gotten on board with the trend. In 2023, jeweler Jean Dousset, the great-great-grandson of Louis Cartier, opened a showroom with “designer” lab-grown diamonds ...
The popularity of the diamond ring as an engagement ring for a much wider audience can be traced directly to the marketing campaigns of De Beers, starting in 1938. [59] The campaign had become necessary to sell the many diamonds suddenly available because of large diamond finds, particularly in South Africa.
The idea for Brilliant Earth was conceived in 2004 by two Stanford alumni, Beth Gerstein and Eric Grossberg. [3] Gerstein has said she was looking for an ethically produced engagement ring in 2003, [5] [6] failing which she partnered with Grossberg to establish Brilliant Earth [2] in August 2005, and launched their e-commerce website in July 2006.
Diamonds sold through this process are known as conflict diamonds or blood diamonds. [131] In response to public concerns that their diamond purchases were contributing to war and human rights abuses in central and western Africa, the United Nations, the diamond industry and diamond-trading nations introduced the Kimberley Process in 2002. [142]
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