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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [8] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

  3. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  4. Customer relations management - Wikipedia

    en.wikipedia.org/?title=Customer_relations...

    Retrieved from "https://en.wikipedia.org/w/index.php?title=Customer_relations_management&oldid=898134209"

  5. Customer experience - Wikipedia

    en.wikipedia.org/wiki/Customer_experience

    Customer experience management (CEM or CXM) is the process that companies use to oversee and track all interactions with a customer during their relationship. This involves the strategy of building around the needs of individual customers. [ 28 ]

  6. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

  7. Category:Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Category:Customer...

    Customer relationship management software (6 C, 59 P) Customer service (2 C, 37 P) Q. Queue management (2 C, 16 P) Pages in category "Customer relationship management"

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