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In the 1960s Gossard produced a wide range of bras and corsets and pioneered the pantie-girdle. [16] Women started to demand more choice in their underwear and Gossard responded with innovative designs in a wide range of colours. In the 1970s Gossard introduced "Glossies", a brand designed for a transparent and iridescent appearance.
Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.S. market. They scheduled a late 1994 national launch for the bra. During this period, Gossard introduced to Americans their Ultrabra, with a design similar to the push-up Wonderbra model.
Canadelle first trademarked the Wonderbra name in the US in the 1950s, and later gave British hosiery brand Gossard a license to sell the bras in the UK. But in the early 1990s, Sara Lee ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 5 December 2023. English model and reality TV personality Sophie Anderton Sophie Anderton on the fashion runway Born Sophie Louise Anderton (1977-05-14) 14 May 1977 (age 47) Bristol, England Nationality British Occupation(s) Model Reality television personality Years active 1996–present Spouse ...
The bra proved popular and was advertised extensively, and even proved controversial when the advertising campaign was considered too racy for British television. This success led Gossard to extend Groombridge's contract, and she became the face of Gossard's entire product line.
Bali began in 1927 with Sara Stein as Fay-Miss. In 1935 the company changed its name to Bali Brassiere Company. Bali merged with Hanes Corporation in 1969. [1] Hanes was then sold to Chicago-based Consolidated Foods Company, which became Sara Lee Corporation in 1985.
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