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Audience theory offers explanations of how people encounter media, how they use it, and how it affects them. Although the concept of an audience predates modern media, [1] most audience theory is concerned with people’s relationship to various forms of media. There is no single theory of audience, but a range of explanatory frameworks.
The imaginary audience refers to a psychological state where an individual imagines and believes that multitudes of people are listening to or watching them. It is one of the mental constructs in David Elkind 's idea of adolescent egocentrism (along with the personal fable ).
The Journal of Counseling Psychology focuses on manuscripts that focus on emphasizing development and benefiting the well-being of people. The Counseling Psychologist is the official Publication of the Society of Counseling Psychology. It is also one of the first journals from the field.
The multiple audience dilemma is a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences. For instance, a study examined what happens when participants are asked to appear as a "nerd" to one audience and a "party animal" to another.
Hundreds of different theories of psychotherapy are practiced. [2] A new therapy is born in several stages. After being trained in an existing school of psychotherapy, the therapist begins to practice. Then, after follow up training in other schools, the therapist may combine the different theories as a basis of a new practice.
Active audience theory is seen as a direct contrast to the Effects traditions, however, Jenny Kitzinger, professor of Communications at Cardiff University, argues against discounting the effect or influence media can have on an audience, acknowledging that an active audience does not mean that media effect or influence is not possible. [5]
Popular psychology is an essential ingredient of the self-help industry. [5]According to Fried and Schultis, criteria for a good self-help book include "claims made by the author as to the book's efficacy, the presentation of problem-solving strategies based on scientific evidence and professional experience, the author's credentials and professional experience, and the inclusion of a ...
Theoretical psychology is concerned with theoretical and philosophical aspects of psychology.It is an interdisciplinary field with a wide scope of study.. It focuses on combining and incorporating existing and developing theories of psychology non-experimentally.