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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
Aurora Plastic's first kits were aircraft and this was a backbone of sales through the 1950s and 1960s. From early on the company's Famous Fighters line was popular. Included were World War I , World War II , jet age aircraft and a variety of whirlybirds .
A plastic model kit, (plamo in Eastern influenced parlance), [citation needed] is a consumer-grade plastic scale model manufactured as a kit, primarily assembled by hobbyists, and intended primarily for display. A plastic model kit depicts various subjects, ranging from real life military and civilian vehicles to characters and machinery from ...
The model companies followed up with hundreds of different model cars and trucks for retail markets. [5] The industry expanded as total annual sales of model kits increased from $6 million in 1956 to more than $150 million by 1962. [5] Model car collecting and building were an important part of being an automobile enthusiast in the 1960s. [6]
Plastic Model & Tool Catalog 2015 , Magazine Daichi, April 2015; Lune, Peter van. "FROG Penguin plastic scale model kits 1936 - 1950". Zwolle, The Netherlands, 2017, published by author ISBN 978-90-9030180-8
Roth's Web site reports that in 1963 Revell paid Roth 1 cent for every one of his model kits sold, totaling $32,000. [16] [17] In the early-to-mid-1960s, slot car racing became a fad, and like many other companies, Revell attempted to enter the fray by using its plastic model car bodies with mechanicals underneath—fit for the track.
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