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  2. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative case study methodology provides tools for researchers to study complex phenomena within their contexts. Because it only studies one case, so it is very up-close, in-depth. It contains high levels of internal validity (the extent to which one is able to say that no other variables except the one being studied caused the result), but ...

  3. Qualitative Market Research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_Market_Research

    Qualitative Market Research: An International Journal is a peer-reviewed academic journal that publishes academic research on qualitative research methods and its applications in market research, marketing, and consumption. It is published by Emerald and the editor-in-chief is Fiona Spotswood (University of Bristol). The journal was established ...

  4. International English Language Testing System - Wikipedia

    en.wikipedia.org/wiki/International_English...

    International English Language Testing System (IELTS / ˈ aɪ. ɛ l t s /) [6] is an international standardized test of English language proficiency for non-native English language speakers. It is jointly managed by the British Council, IDP and Cambridge English, [6] and was established in 1989. IELTS is one of the major English-language tests ...

  5. Language assessment - Wikipedia

    en.wikipedia.org/wiki/Language_assessment

    Language assessment or language testing is a field of study under the umbrella of applied linguistics.Its main focus is the assessment of first, second or other language in the school, college, or university context; assessment of language use in the workplace; and assessment of language in the immigration, citizenship, and asylum contexts. [1]

  6. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study, based on their first interim data analysis. The researcher can even make further unplanned changes based on another interim data analysis.

  7. Research question - Wikipedia

    en.wikipedia.org/wiki/Research_question

    A mixed study [43] integrates both qualitative and quantitative studies, so the writer's research must be directed at determining the why or how and the what, where, or when of the research topic. Therefore, the writer will need to craft a research question for each study required for the assignment.

  8. Case study - Wikipedia

    en.wikipedia.org/wiki/Case_study

    A case study is an in-depth, detailed examination of a particular case (or cases) within a real-world context. [1] [2] For example, case studies in medicine may focus on an individual patient or ailment; case studies in business might cover a particular firm's strategy or a broader market; similarly, case studies in politics can range from a narrow happening over time like the operations of a ...

  9. International Journal of Qualitative Methods - Wikipedia

    en.wikipedia.org/wiki/International_Journal_of...

    The International Journal of Qualitative Methods is a quarterly peer-reviewed open access academic journal covering research methods with respect to qualitative and mixed methods research. It was established in 2002 and is published by SAGE Publications on behalf of the University of Alberta 's International Institute for Qualitative ...

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