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  2. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:

  3. Data feed - Wikipedia

    en.wikipedia.org/wiki/Data_feed

    News feed is a popular form of web feed. RSS feed makes dissemination of blogs easy. Product feeds play increasingly important role in e-commerce and internet marketing, as well as news distribution, financial markets, and cybersecurity. [1] Data feeds usually require structured data that include different labelled fields, such as "title" or ...

  4. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination. [1] Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general.

  5. Social media as a news source - Wikipedia

    en.wikipedia.org/wiki/Social_media_as_a_news_source

    The feeds consist of a mix of news from friends, followers, sources based on past activities or interactions and from advertisers who pay to have their content on users' feeds. [53] In 2017, Facebook gave its new emoji reactions five times the weight in its algorithms as its like button, which data scientists at the company in 2019 confirmed ...

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

  7. Web feed - Wikipedia

    en.wikipedia.org/wiki/Web_feed

    Common web feed icon. On the World Wide Web, a web feed (or news feed) is a data format used for providing users with frequently updated content.Content distributors syndicate a web feed, thereby allowing users to subscribe a channel to it by adding the feed resource address to a news aggregator client (also called a feed reader or a news reader).

  8. Media (communication) - Wikipedia

    en.wikipedia.org/wiki/Media_(communication)

    In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]

  9. Marketing mix modeling - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix_modeling

    Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.