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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
A search engine results page (SERP) is a webpage that is displayed by a search engine in response to a query by a user. The main component of a SERP is the listing of results that are returned by the search engine in response to a keyword query. [1] The results are of two general types: organic search: retrieved by the search engine's algorithm;
Organic Link. Most search terms primarily yield organic links, which are displayed below sponsored links and are ranked by their relevance to the search query. These organic results are determined by the search engine's algorithm. In certain cases, the leading organic results might coincide with, or closely resemble, the sponsored links.
In web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pay per click advertisements, shopping results, or other results where the search engine is paid either for showing the result, or for clicks on the ...
Search neutrality aims to keep the organic search results (results returned because of their relevance to the search terms, as opposed to results sponsored by advertising) of a search engine free from any manipulation, while network neutrality aims to keep those who provide and govern access to the Internet from limiting the availability of ...
The search engine that helps you find exactly what you're looking for. Find the most relevant information, video, images, and answers from all across the Web. AOL.
In the early days of search, paid inclusion was a convenient way for search engines, such as Inktomi, Microsoft, Ask, Yahoo, Overture, AltaVista, and FAST, to obtain revenue. [ 3 ] [ 4 ] Unlike the other major search engines, Google decided to avoid paid inclusion and, instead, pursue higher relevancy using AdSense as its revenue source.
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