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In 1998, Air Miles Canada was acquired by Alliance Data Systems. In 2008, Alliance Data Loyalty Services became known as Loyalty One. [4] Air Miles Canada has a number of sponsors, [5] including Bank of Montreal, American Express, retail partners such as Shell Canada, Metro, Jean Coutu pharmacies, and the Eastlink cable company.
Scene branded Visa and debit cards were also launched by Scotiabank, [6] which allowed Scene members to earn points on purchases outside of Cineplex properties. [5] The debit card was the first in Canada to allow cardholders to earn rewards. [6]
Program. Transfer partners. Point value. Key benefits. Chase Ultimate Rewards. 11 airlines and 3 hotels. 1 to 2 cents. Good travel insurance, flexible redemption, primary car rental coverage
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a loyalty card (variously called rewards card, points card, advantage card, club card, or some other name) which may be a plastic or paper card, visually similar to a credit card, that identifies the cardholder ...
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Visa's VPay brand can specify PAN lengths from 13 to 19 digits and so card numbers of more than 16 digits are now being seen. Switch was re-branded as Maestro in mid-2007. [ 21 ] In 2011, UK domestic Maestro (formerly Switch) was aligned with the standard international Maestro proposition with the retention of a few residual country specific rules.