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For example, this type of advertising is exemplified in large food brands such as Presidents Choice's "Eat Together" campaign (2017), and Coca-Cola's "Open-happiness" campaign (2009). One of the most well-known examples of pathos in advertising is the SPCA commercials with pictures of stray dogs with sad music.
Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The Old Testament was therefore seen in relation to how it would predict the events of the New Testament, in particular how the events of the Old Testament related to the events of Christ's life. The events of the Old Testament were seen as part of the story, with the events of Christ's life bringing these stories to a full conclusion.
Literary analysis of the New Testament texts themselves can be used to date many of the books of the New Testament to the mid-to-late first century. The earliest works of the New Testament are the letters of the Apostle Paul. It can be determined that 1 Thessalonians is likely the earliest of these letters, written around 52 AD. [131]
[26]: 45–48 The Byzantine text-type served as the basis for the 16th century Textus Receptus, produced by Erasmus, the second Greek-language printed edition of the New Testament. The Textus Receptus, in turn, served as the basis for the New Testament in the English-language King James Bible. Today, the Byzantine text-type is the subject of ...
In textual criticism of the New Testament, the Western text-type is one of the main text types.It is the predominant form of the New Testament text witnessed in the Old Latin and Syriac translations from the Greek, and also in quotations from certain 2nd and 3rd-century Christian writers, including Cyprian, Tertullian and Irenaeus.
New Testament manuscripts in Greek can be categorized into five theoretical groups, [1] according to a schema introduced in 1981 by Kurt and Barbara Aland in The Text of the New Testament. [2] The categories are based on how each manuscript relates to the various theorized text-types.
Chapter Eight: The "New" Testament Exceeds The Evil Of The "Old" One [ edit ] On the subject of a mythical Jesus and the possibility of a historical Jesus in the Gospels, a number of sources on the Internet attribute the controversial quote "Jesus is Santa Claus for adults"' to Hitchens and God Is Not Great, but those words do not appear in ...