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A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [ 1 ]
The Trade Desk is the world's largest independent DSP (demand-side platform), which means it helps advertisers purchase ad space across a wide range of platforms. ... Amazon: if you invested ...
Another winner that's not as well known as those "Magnificent Seven" stocks above is The Trade Desk (NASDAQ: TTD), the leading independent demand-side platform (DSP). The Trade Desk provides a ...
It works like this. An advertiser contracts with a demand-side platform (DSP) to create a campaign, specifying budgets, goals, and target audiences. Then, when viewers are streaming something or ...
On September 21, 2016, The Trade Desk became a public company with an $18 offering price. The company's opening day was reported as a "vote of confidence for the demand-side platform, whose S1 filing revealed healthy financials: Triple digit revenue growth and profitability — rare in a sector that is seeing much of its growth chomped away by the duopoly Google and Facebook."
A9 continued to develop and operate the service that provides search on all nine Amazon.com sites, as well as other retail sites owned by Amazon such as Endless.com, Javari.de, and Audible.com. In addition, A9 search is also used by other retailers, such as Marks & Spencer , [ 21 ] that license the Amazon retail platform for their online presence.
Invite Media was founded in April 2007, and they are the creators of Bid Manager, a "universal buying platform" for display media. [5] Bid Manager supports many different advertisement exchanges, including DoubleClick, Yahoo, Google, AdBrite, Microsoft, and Right Media.
DSP may refer to: Computing. Digital signal processing, ... Demand-side platform, a system to facilitate the buying of online advertising; Education
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