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  2. Critical success factor - Wikipedia

    en.wikipedia.org/wiki/Critical_success_factor

    A CSF is a critical factor or activity that is required for ensuring the success of a company or an organization. The term was initially used in the world of data analysis and business analysis. For example, a CSF for a successful Information Technology project is user involvement. [2] Critical success factors should not be confused with ...

  3. Product information management - Wikipedia

    en.wikipedia.org/wiki/Product_information_management

    This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute information to sales channels such as e-commerce websites, print catalogues, marketplaces such as Amazon and Google Shopping , social media platforms like Instagram and electronic data ...

  4. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    In the industry of marketing, competition is a huge factor as every business competes with each other to be at the top of the share market. Thus, businesses must be well aware of their opponents and identify the advantages and disadvantages produced by their brand to impress their targeted consumers, as the objective is to produce an innovative ...

  5. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13] Industry: The industry in which the customer is involved; Customer size and sales potential of the customer

  6. Unique selling proposition - Wikipedia

    en.wikipedia.org/wiki/Unique_selling_proposition

    In marketing, the unique selling proposition (USP), also called the unique selling point or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors (in addition to its other values).

  7. The Amazon Prime symbol probably doesn't mean what you think ...

    www.aol.com/news/2016-11-17-the-amazon-prime...

    In actuality, any of Amazon's 3 million marketplace sellers can use the Amazon warehouse to house and ship their items and get the so-called "coveted" mark on its products.

  8. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...

  9. Market development funds - Wikipedia

    en.wikipedia.org/wiki/Market_development_funds

    Market development funds or MDF are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand. Co-op Funds is a synonym for Market Development Funds.