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Marketing warfare strategies represent a type of strategy, used in commerce and marketing, that tries to draw parallels between business and warfare and then applies the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to territory in dispute.
Engagement is applied in diplomacy as a synonym for a wider range of more specific practices of contact between an international actor and a foreign public, including public diplomacy, communication and the deployment of international aid.
[10] [11] It is "the work of diplomatic missions in support of the home country's business and finance sectors and includes the promotion of inward and outward investment, as well as trade". [12] Commercial diplomacy thus includes "all aspects of business support and promotion" including investment, tourism, R&D, and intellectual property. [13]
Compellence is a form of coercion that attempts to get an actor (such as a state) to change its behavior through threats to use force or the actual use of limited force. [1] [2] [3] Compellence can be more clearly described as "a political-diplomatic strategy that aims to influence an adversary's will or incentive structure.
Coordinator of Bureau of International Information Programs Macon Phillips (left), responds to a question during a panel discussion -- Digital Diplomacy: Making Foreign Policy Less Foreign -- with Assistant Secretary of State for Public Affairs Doug Frantz (center), and Assistant Secretary for Education and Cultural Affairs Evan Ryan, who joined via digital video conference, on February 18, 2014.
(The Center Square) – President-elect Donald Trump has made international headlines by suggesting that Canada could become the 51st state and the U.S. could purchase Greenland. U.S. expansionist ...
Film, television, music, sports, video games and other social/cultural activities are seen by public diplomacy advocates as enormously important avenues for otherwise diverse citizens to understand each other and integral to the international cultural understanding, which they state is a key goal of modern public diplomacy strategy.
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