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Cases where a car manufacturer has officially removed its badges from its own cars are very rare. One such example is the Daewoo Damas/Labo , where in March 2011 in South Korea , the "Daewoo" badge was dropped, and the cars started being sold only under the Damas/Labo name, without an official brand alongside it.
In the automotive industry, rebadging is a form of market segmentation used by automobile manufacturers around the world. To allow for product differentiation without designing or engineering a new model or brand (at high cost or risk), a manufacturer creates a distinct automobile by applying a new "badge" or trademark (brand, logo, or manufacturer's name/make/marque) to an existing product line.
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Another reason to change the electronic control unit map is if there are engine, intake, or exhaust modifications to the car. These "bolt-on" modifications alter the way that the engine flows, often causing the air to fuel ratio to change. Without re-mapping the fuel tables, some of the performance gains from the modifications may not be realized.
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Wards 10 Best Engines is an annual list of the ten "best" automobile engines available in the U.S. market, that are selected by Wards AutoWorld magazine. The list was started in 1994 for model year 1995, and has been drawn every year since then, published at the end of the preceding year.
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