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According to VALS 2, a consumer purchases certain products and services because the individual is a specific type of person. The purchase is believed to reflect a consumer's lifestyle, which is a function of self–orientation and resources. In 1991, the name VALS2 was switched back to VALS, because of brand equity. [4]
The Wilson–Patterson Conservatism Scale (abbreviated W–P conservatism scale) [1] is a widely used survey instrument intended to measure respondents' political ideology in terms of liberalism and conservatism. It is named after Glenn Wilson and John Patterson, who developed the scale and first described it in a 1968 paper. [2]
Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. [1] [2] The term "style of life" (German: Lebensstil) was introduced by Austrian psychologist Alfred Adler in his 1929 book, The Case of Miss R., with the meaning of "a person's basic character as established early in childhood". [3]
Adler was influenced by the writings of Hans Vaihinger, and his concept of fictionalism, mental constructs, or working models of how to interpret the world. [1] From them he evolved his notion of the teleological goal of an individual's personality, a fictive ideal, which he later elaborated with the means for attaining it into the whole style of life.
A conflict style inventory is a written tool for gaining insight into how people respond to conflict. Typically, a user answers a set of questions about their responses to conflict and is scored accordingly. Most people develop a patterned response to conflict based on their life history and history with others.
Paper copies for purchase by the Myers Briggs Company (the current copyright holder) cost $21.95 USD per copy, [4] and an on-line administered assessment with 90 days download access costs $45 USD. [5] The instrument is often used by students in conflict management classes or workshops.
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Richard E. Kopelman, et al., recently updated the Allport-Vernon-Lindzey Study of Values. The motivation behind their update was to make the value scale more relevant to today; they believed that the writing was too dated. The updated, copyrighted version was published in Elsevier Science in 2003. Today, permission is required for use.